hands in, everyone
I was asked to create a brand identity for The Greater Good Project. They’re a not-for-profit organisation that aims to bring socially and environmentally aware people together, and to act as a centralised hub for all things nature, and people.
Their overall goal was to creative positive change in the world, while highlighting to their audience that it’s possible to make big differences through small changes.
who’s it for?
The Greater Good Project’s primary audience is adult women who are interested in making small changes to their lives that can benefit both the planet and people. They are people that already are cautious of the products they consume, recycle regularly and maybe even have a veggie garden! While their primary focus is women, they would like to encourage men to get involved.
the brandmark
The brandmark was inspired by the companies’ focus on people, and nature. The logo depicts a combination of open, welcoming arms representing TGGP’s focus on people, a sprout representing their focus on nature, and finally, the thing that connects us all a sun rolling over the hills.
