THERE’S NO PLACE FOR RACISM IN AUSTRALIA.
I was asked to create a visual identity for ‘The Real Reason’ campaign, an Australian Government approved campaign which uses shock factor of common phrases heard from racist Australian’s directed towards Australia’s Indigneous population to gain the audience’s attention and direct them to a website full of information hoping to educate the ill-informed.
It was incredibly important to make it clear that these phrases are not being supported or shown in a positive light, especially since this is an Australian Government approved campaign. To make sure there’s no confusion, I made the text look incredibly distressed with textures, and also to include very clear quotation marks, as well as small text reading “Have you heard people say?”
